Identified as one of the 250 most “highly cited” economics and business researchers in the world (Thomson-ISI, 2003)
“The Commitment-Trust Theory of Relationship Marketing” (J. Marketing, 1994, with Robert M. Morgan) has been identified as the most frequently cited article (for 1993-2003) in the economics-business literature (Thomson-ISI, 2003).
2004 Sheth Foundation/Journal of Marketing Award, which recognizes the 1995 “Comparative Advantage Theory of Competition” JM article, with Robert M. Morgan, for its “long term contributions to the field of marketing and marketing theory.”
Identified as the scholar having the highest number of citations per year, per article in JM, JMR, and JCR (see Helm, et al. “Citation Frequency of Research” in 2003 AMA Educators’ Summer Proceedings).
Society for Marketing Advances/Elsevier Science Distinguished Scholar Award, (2002).
Identified as one of the two top researchers in terms of major journal articles (1985-1999) by Bakir, et al. (2000), “Publications in Major Marketing Journals,” JME, 22(2): 99-107
Journal of Marketing, Harold H. Maynard Award for best theory article (1976, 1983, 1995).
2000 Journal of Business Research/Elsevier Science Award for “Exceptional Quality and High Scholarly Impact” for Chonko, L.B. and S.D. Hunt (1985), “Ethics and Marketing Management,” JBR, 13 (Aug.): 339-59.
Texas Tech University President's Excellence in Teaching Award, (1993)
American Marketing Association/Richard D. Irwin Distinguished Marketing Educators Award (1992)
Best Article award from the Journal of Macromarketing (1991).
Outstanding Marketing Educator Award, The Academy of Marketing Science (1987).
Paul D. Converse Award from the American Marketing Association for contributions to theory and science in marketing (1986)
"Outstanding Article of 1983" award by the Journal of Marketing Education
University of Wisconsin Amoco Distinguished teaching Award, (1977)
Hunt, Shelby D. (2003), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity. Armonk, NY: M.E. Sharpe, Inc.
The preceding book is also available in a Chinese edition, published by Shanghai University of Finance and Economics Press 2006.
Hunt, Shelby D. (2002), Foundations of Marketing Theory: Toward a General Theory of Marketing. Armonk, NY: M.E. Sharpe, Inc.
The preceding book is also available in a Chinese edition, published by Shanghai University of Finance and Economics Press 2006.
Hunt, Shelby D. (2000), A General Theory of Competition: Resources, Competences, Productivity, Economic Growth. Thousand Oaks, CA: Sage Publications.
Hunt, Shelby D. (1991), Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science, Cincinnati: SouthWestern Publishing Co.
Hunt, Shelby D. (1983), Marketing Theory: The Philosophy of Marketing Science, Homewood, Illinois: Richard D. Irwin, Inc.
Bush, Ronald and Shelby D. Hunt (1982), Marketing Theory: Philosophy of Science Perspectives, Chicago: American Marketing Association.
Hunt, Shelby D. (1976), Marketing Theory: Conceptual Foundations of Research in Marketing, Columbus: Grid Publishing, Inc.
The preceding book is also available in a Japanese edition published by Chikura Shobo Publishing, Inc., Tokyo, 1979
Ozanne, Urban B. and Shelby D. Hunt (1971), The Economic Effects of Franchising, Washington: United States Senate--U.S. Government Printing Office.
Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Macromarketing, Journal of Business Research, Journal of Retailing, Journal of Academy of Marketing Science, Journal of Business Ethics, California Management Review, Journal of Marketing Education, Journal of Advertising Research, Academy of Management Review, Philosophy of the Social Sciences, Journal of Economic Issues, Eastern Economic Journal, Journal of Socio-Economics, European Marketing Journal, Journal of Management inquiry, Journal of Marketing Management, Journal of Public Policy and Marketing, Journal of Business and Industrial Marketing, Australasian Marketing journal, Journal of Advertising, among others.
MKT 5360 Fall 2007 Syllabus: Syllabus
Links to PDF copies of selected journal articles:
The Commitment-Trust Theory of Relationship Marketing (1994) Journal of Marketing
The Comparative Advantage Theory of Competition (1995) Journal of Marketing
Truth in Marketing Theory and Research (1990) Journal of Marketing
A Realist Theory of Empirical Testing (1994) Philosophy of the Social Sciences
For Truth and Realism in Management Research (2005) Journal of Management Inquiry PAGE PROOF version
Understanding Ethical Diversity in Organizations (2007) Organizational Dynamics
Teaching Marketing Strategy Using Resource-Advantage Theory (2006) Journal of Marketing Education
Does Marketing Success Lead to Market Success? (2006) Journal of Business Research
Positivism and Paradigm Dominance in Consumer Research (1991) Journal of Consumer Research