Shelby D. Hunt

Ph.D, Michigan State University


  • Hunt, Shelby D. (2010), Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory. Armonk, NY: M.E. Sharpe, Inc.

  • Hunt, Shelby D. (2003), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity. Armonk, NY: M.E. Sharpe, Inc.

  •      The preceding book is also available in a Chinese edition, published by Shanghai University of Finance and Economics Press 2006.

  • Hunt, Shelby D. (2002), Foundations of Marketing Theory: Toward a General Theory of Marketing. Armonk, NY: M.E. Sharpe, Inc.   

  •      The preceding book is also available in a Chinese edition, published by Shanghai University of Finance and Economics  Press 2006.

  • Hunt, Shelby D. (2000), A General Theory of Competition:  Resources, Competences, Productivity, Economic Growth.  Thousand Oaks, CA:  Sage Publications.

  • Hunt, Shelby D. (1991), Modern Marketing Theory:  Critical Issues in the Philosophy of Marketing Science, Cincinnati:  SouthWestern Publishing Co.

  • Hunt, Shelby D. (1983), Marketing Theory:  The Philosophy of Marketing Science, Homewood, Illinois:  Richard D. Irwin, Inc.

  • Bush, Ronald and Shelby D. Hunt (1982), Marketing Theory:  Philosophy of Science Perspectives, Chicago:  American Marketing Association.

  • Hunt, Shelby D. (1976), Marketing Theory:  Conceptual Foundations of Research in Marketing, Columbus:  Grid Publishing, Inc.  

  •      The preceding book is also available in a Japanese edition published by Chikura Shobo Publishing, Inc., Tokyo, 1979

  • Ozanne, Urban B. and Shelby D. Hunt (1971), The Economic Effects of Franchising, Washington: United States Senate--U.S. Government Printing Office.

  • Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Macromarketing, Journal of Business Research, Journal of Retailing, Journal of Academy of Marketing Science, Journal of Business Ethics, California Management Review, Journal of Marketing Education, Journal of Advertising Research, Academy of Management Review, Academy of Management Journal, Philosophy of the Social Sciences, Journal of Economic Issues, Eastern Economic Journal, Journal of Socio-Economics, European Marketing Journal, Journal of Management Inquiry, Journal of Marketing Management, Journal of Public Policy and Marketing, Journal of Business and Industrial Marketing, Australasian Marketing Journal, Journal of Advertising, International Studies in the Philosophy of Science, Journal of Historical Research in Marketing, AMS Review, among others.

    Major Research Areas:
    Marketing Theory, Marketing Ethics, Marketing Strategy, Competition Theory.
     
    Curriculum Vita: Shelby D. Hunt Vita

    MKT 4385 Fall 2016 Syllabus

    MKT 4385 Article: Hunt and Derozier: The Normative Imperatives of  Business and Marketing Strategy... (2004) Journal of Business & Industrial Marketing

    Contact:
    Email Address:  shelby.hunt@ttu.edu
    Phone:    806-834-5233

     

    Links to PDF copies of selected journal articles:

    The Socioeconomic Consequences of the Franchise System of Distribution (1972) Journal of Marketing

    The Trend Toward Company-Operated Units in Franchise Chains (1973) Journal of Retailing

    Power in a Channel of Distribution (1974) Journal of Marketing Research

    Tying Agreements in Franchising (1975) Journal of Marketing

    Full Disclosure Laws in Franchising: An Empirical Evaluation (1976) Journal of Marketing

    Franchising: Promises, Problems, Prospects (1977) Journal of Retailing

    Macromarketing as a Multi-Dimensional Construct (1981) Journal of Macromarketing

    The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model (1982) Journal of Marketing

    General Theories and the Fundamental Explananda of Marketing (1983) Journal of Marketing

    Ethical Problems of Marketing Researchers (1984) Journal of Marketing Research

    Marketing and Machiavellianism (1984) Journal of Marketing

    Behavioral Dimensions of Channels of Distribution: Review and Synthesis (1985) Journal of the Academy of Marketing Science

    Ethics and Marketing Management: An Empirical Examination (1985) Journal of Business Research

    Organizational Commitment and Marketing (1985) Journal of Marketing

    Marketing Education and Marketing Success: Are They Related? (1986) Journal of Marketing Education

    The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement (1988) Historical Perspectives in Marketing: Essays in Honor of Stanley G. Hollander

    Corporate Ethical Values and Organizational Commitment in Marketing (1989) Journal of Marketing

    The Nature and Scope of Marketing (1986) Journal of Marketing

    A General Theory of Marketing Ethics (1986) Journal of Macromarketing

    Truth in Marketing Theory and Research (1990) Journal of Marketing

    Positivism and Paradigm Dominance in Consumer Research  (1991) Journal of Consumer Research

    Cognitive Moral Development and Marketing (1992) Journal of Marketing

    For Reason and Realism in Marketing (1992) Journal of Marketing

    Marketing Is...(1992) Journal of the Academy of Marketing Science

    Objectivity in Marketing Theory and Research (1993) Journal of Marketing

    Organizational Consequences, Marketing Ethics and Salesforce Supervision (1993) Journal of Marketing Research

    A Realist Theory of Empirical Testing (1994) Philosophy of the Social Sciences

    On Rethinking Marketing: Our Discipline, Our Practice, Our Methods (1994) European Journal of Marketing

    On the Rhetoric of Qualitative Inquiry: Toward Historically Informed Argumentation in Management Inquiry (1994) Journal of Management Inquiry

    Relationship Marketing in the Era of Network Competition (1994) Marketing Management

    The Commitment-Trust Theory of Relationship Marketing (1994) Journal of Marketing

    The Comparative Advantage Theory of Competition (1995) Journal of Marketing

    The Resource-Advantage Theory of Competition: Toward Explaining Prodecutivity and Economic Growth (1995) Journal of Management Inquiry

    The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies, and Evolutionary Dimensions (1996) Journal of Marketing

    Competing Through Relationships: Grounding Relationship Marketing in Resource Advantage Theory (1997) Journal of Marketing Management

    Evolutionary Economice, Endogenous Growth Models, and Resource-Advantage Theory (1997) Eastern Economic Journal

    Resource-Advantage Theory: An Evolutionary Theory of Competitve Firm Behavior? (1997) The Journal of Economic Issues

    Resource-Advantage Theory and the Wealth of Nations: Developing the Socio-Economic Research Tradition (1997) Journal of Socio-Economics

    Resource-Advantage Theory: A Snake Sallowing Its Tail or a General Theory of Competition (1997) Journal of Marketing

    Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation (1998) Journal of Marketing

    The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory (1999) Journal of the Academy of Marketing Science

    Marketing's Contribution to Business Strategy: Market Orientation, Relationship Marketing, and Resource-Advantage Theory (2000) International Journal of Management Reviews

    A General Theory of Competition: Issues, Answers and an Invitation (2001) European Journal of Marketing

    Competition as an Evolutionary Process and Antitrust Policy (2001) Journal of Public Policy & Marketing

    Salesperson Cooperation: The Influence of Relational, Task, Organizational, and Personal Factors (2001) Journal of the Academy of Marketing Science

    The Influence of Philosophy, Philosophies, and Philosopherrs on a Marketer's Scholarship (2001) Journal of Maketing

    Alliance Competence, Resources, and Alliance Success: Conceptualization, Measurement, and Initial Test (2002) Journal of the Academy of Marketing Science

    A Theory and Model of Business Alliance Success (2002) Journal of Relationship Marketing

    Competition in the Third Millennium: Efficiency or Effectiveness? (2002) Journal of Business Research

    Competitive Irrationality: The Influence of Moral Philosophy (2002) Business Ethics Quarterly

    Resource-Advantage Theory and Austrian Economics (2002) Entrepreneurship and the Firm: Austrian Perspectives on Economic Organization

    Resource-Advantage Theory and Embeddedness: Explaining R-A Thoery's Explanatory Success (2003) Journal of Marketing Theory and Practice

    The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003) Journal of Marketing

    Market Segmentation, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory (2004) Australasian Marketing Journal

    The Normative Imperatives of  Business and Marketing Strategy... (2004) Journal of Business & Industrial Marketing

    For Truth and Realism in Management Research (2005) Journal of Management Inquiry

    The Resource-Advantage Theory of Competition: A Review (2005) Review of Marketing Research

    A General Theory of Marketing Ethics: A Revision and Three Questions (2006) Journal of Macromarketing

    Does Marketing Success Lead to Market Success? (2006) Journal of Business Research

    On Reforming Marketing: For Marketing Systems and Brand Equity Strategy (2006) Does Marketing Need Reform?

    Teaching Marketing Strategy Using Resource-Advantage Theory (2006) Journal of Marketing Education

    The Explanatory Foundations of Relationship Marketing Theory (2006) Journal of Business & Industrial Marketing

    Toward a General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson's Theory of Market Processes (2006) A Twenty-First Century Guide to Aldersonian Marketing Thought

    A Responsibilities Framework for Marketing as a Professional Discipline (2007), Journal of Public Policy and Marketing

    Understanding Ethical Diversity in Organizations (2007) Organizational Dynamics

    Grounding Supply Chain Management in Resource-Advantage Theory (2008) The Journal of Supply Chain Management

    Explaining Alliance Success: Competences, Resources, Relational Factors, and Resource-Advantage Theory (2009) Industrial Marketing Management

    Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory (2011) AMS Review

    On The Founding of the Journal of Macromarketing (2011) Journal of Macromarketing

    Sustainable Marketing, Equity, and Economic Growth (2011) Journal of Academy of Marketing Science

    Theory Status, Inductive Realism, and Approximate Truth (2011) International Studies in the Philosophy of Science

    The Theory of Monopolistic Competition, Marketing’s Intellectual History, and the Product Differentiation Versus Marketing Segmentation Controversy (2011) Journal of Macromarketing

    Explaining Empirically Successful Marketing Theories: The Inductive Realist Model, Approximate Truth, and Market Orientation (2012) AMS Review  

    The Evolution of Resource-Advantage Theory: Six Events, Six Realizations, Six Contributions (2012) Journal of Historical Research in Marketing

    Alliance Market Orientation, New Product Development, and Resource Advantage Theory (2012) Journal of Business and Industrial Marketing

    Managerial Action and Resource-Advantage Theory: Conceptual Frameworks Emanating from a Positive Theory of Competition (2012) Journal of Business and Industrial Marketing

    Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable Society (2012) Journal of Macromarkeing